“Life’s too short to drink bad wine.”

From the consumer to the connoisseur,  Berry Bros. and Rudd’s (BBR) wine warehouse facility at Basingstoke has something to teach each and every one of us about the delicious world of wine.

I can’t resist the opportunity to see behind the scenes at places, and as my friends will tell you, I can’t resist a glass or two of decent wine. Recently I was invited into the chilly surroundings of their principal wine storage facility at Hamilton Close in Basingstoke. First stop was a large wine shop which is attached to their premises, and is open to the public six days a week. There’s no minimum purchase and individual bottles of wine start from around £7.50.  The shop stocks a hang-over inducing range of wines, spirits, champagnes and sparkling wines from around the world, including BBR’s own brands. There are bin end offers with discounted bottles from the end of certain vintages and they even offer 15% discount if you buy any six bottles. On top of this you get the added advantage of the knowledge and advice of the experienced team in the shop, who can help you choose the right wine for every occasion, and also help to match the wine to the food. There’s also the opportunity to taste a number of wines which are open to try – a chance to spread your wings a bit and try grape varieties that might be new to you. Treat yourself to a wine between £10 and £12 a bottle and discover the difference it makes – you deserve it.

Fine wines from and investment perspective are often regarded as a ‘safe haven’ during turbulent economic times. A huge part of BBR’s business is buying, trading and storing wine for clients who want to purchase particular vintages, or buy wines for the future – be that as an investment or just to open on a special day in the future. Maybe buy a case of something special when a baby is born and drink it at their wedding? Berry Bros. & Rudd’s reputation has been gained over the 320 years of its existence. Fine wines are held ‘in bond’ in its warehouses in Basingstoke for private customers, hedge funds, aristocracy, celebrities and of course the Queen, in temperature controlled conditions at a constant 12 degrees centigrade – plus or minus one degree. These fine wines – many worth thousands of pounds a bottle – are also traded using their own version of eBay called BBX. All the wine is insured and confidentiality is guaranteed.

Wine experts from Berry Bros. & Rudd travel the world tasting new vintages as they become available, before they are bottled. These are then offered to buyers or investors  ’en primeur’ (a bit like buying a house off plan)and then delivered to go into storage at Berry Bros. & Rudd’s Basingstoke facility until the customer requests them. Seven of the world’s 370 Masters of Wine are employed by Berry Bros. & Rudd.

A fascinating tour or a huge facility that still manages to provide a very personal service to every customer – whether that’s popping in for a few bottles for yourself or investing in some of the most sought after wines in the world.

Look out for Berry Bros. and Rudd’s premises at 3 St James Street, London, in the new film ‘Kingsman: The Golden Circle’ which features a number of iconic English brands, in cinemas from mid-September.

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